Prime Highlight:
- Brevo has raised €500 million in new funding, pushing its valuation above $1 billion and officially entering the unicorn club.
- The company plans to use the investment to expand its U.S. presence and challenge major CRM players like HubSpot and Salesforce.
Key Facts:
- Brevo serves over 600,000 clients, achieved over €200 million in annual recurring revenue in 2025, and plans to invest €50 million in AI over the next five years.
- The latest funding round included new investors General Atlantic and Oakley Capital, each taking a 25% stake, while management and employees hold 26%.
Background
Brevo, the Paris-based customer relationship management company once known as Sendinblue, has officially joined the unicorn club after securing €500 million ($583 million) in new equity funding. The fresh investment pushes the firm’s valuation above $1 billion and strengthens its ambition to challenge major CRM players like HubSpot and Salesforce in global markets, especially the United States.
Brevo was founded in 2012 as an email marketing tool for small businesses. It has since added more products and now serves over 600,000 clients, including top global brands. By rebranding, Brevo moved beyond email marketing to become a full CRM and communications platform. This change boosted its growth and helped the company reach over €200 million in annual recurring revenue in 2025, ahead of schedule.
CEO Armand Thiberge said the company will use part of the new funding to increase its U.S. presence. While the U.S. currently contributes 15% of Brevo’s revenue, Thiberge believes it should eventually reflect half of global sales, given the size of the American CRM market.
Brevo will invest €50 million in AI over the next five years and keep making acquisitions, having completed 11 so far. Acquisitions are expected to generate 45% of its targeted €1 billion revenue by 2030. The company will also allocate over €100 million to fuel its U.S. expansion.
The latest funding round brought in major new investors General Atlantic and Oakley Capital, each taking a 25% stake. Management and employees hold 26%, while existing backers Bpifrance and Bridgepoint retain 24% each.
With new funding, a clear product plan, and a growing presence abroad, Brevo is building itself into a leading European CRM company by focusing on product quality and innovation.
